The key to any good marketing strategy is balance. It is easy to get caught up in social media (I admit, I’ve wasted time on plurk and twitter) or spend lots of time designing the perfect landing page, but you should never neglect the other areas of marketing. Like any strategy, internet marketing should be well-rounded.

Most business owners already know how to multitask effectively. You need to divide your time. You need to find clients, deliver your product or service, follow up and still find time for the ever accumulating paperwork. It just comes with the territory. What I want to know is do you use those same strategies in reference to your web presence?

Let me challenge you to figure out where you spend the most time and/or money with your marketing online. There are plenty of tools out there that can track time spent on a particular site (firefox pageaddict, toggl and others). Or just keep a time diary. Each day write down how much time you spend on blogging, SEO, paid marketing and social media (I suggest breaking this category down by site).

Once you’ve done this for a week or two take an hour to review it. Is there any place you waste time? Is there some place you hardly ever look at? Be hard on yourself, because you are the best judge of how valuable your time is.

Try this out. Let me know how it goes. What’s your biggest time waster? Remember, the key to any healthy web presence is balance.