Posts Tagged ‘web presence’


Top Ten Quick Ways to Increase Traffic

Wednesday, April 8th, 2009

Here are ten super quick ways of getting your website out there and clicked on. The number one excuse I hear from business owners is "I don't have enough time to do that". So let me offer ten "5 minutes or less" solutions.

10. Connecting your blog/site to Linked-In. You can add a link to your website directly in your profile or you can add the Blog Link Application which will import your most recent posts right into your profile!

9.  Connecting your blog/site to Twitter.
Twitter's profile allows you to connect to one website but to get better results consider adding a blog feed. I use Twitter Feed.

8.  Connecting your blog/site to Facebook.
Same as Linked-In. You can add your site to your profile or you can import notes from your blog here.

7.  Creating a company profile on Linked-In.
Linked-In has opened a beta version of company profiles. You can easily add a blog and website here too. Check it out.

6.  Checking your company profile at GetListed.org
GetListed is a neat little service that will let you check for company profiles on major search engines. It make take more than 5 minutes to add yourself to each one, but it will only take 30 seconds to check your listing information.

5.  Responding to one blog post with your website connected.
If you are reading other people's blogs or even news articles, take the time to comment. Even if the comment doesn't have to do with your industry, you could still drive traffic. I know I look at the website of everyone who comments on my posts. Most comment sections ask for your name, email and website. So add it!

4.  Adding one relevant "back-link" to your next post.
If you blog regularly, or even occasionally, add a link for "further reading" at the bottom. You don't need to explain it, but an extra link will usually bring by the author to check you out or if you link internally, keep your readers clicking.

3.  Putting your web address or blog in your email signature.
More people click on email links than you think. I do it all the time. Especially if there's some catchy phrase or description attached like: Wanna see how I help companies market themselves online? Instead of just www.howImarketonline...

2.  Submitting your site to review.
Plenty of websites exist strictly to review other sites and they can drive a ton of traffic. Submit yourself to Technorati or Coolsiteoftheday. It takes about 2 minutes to send your information in.

1.  Writing a 3 sentence review.
Marketing sites say that people are more likely to trust customer reviews than just about any other form of advertisement. Take a minute to review one of your partners or competitors and include a backlink. Try Google or Yahoo for the most-read reviews.

What brings you the most traffic?

Image by Burning Image


Web Presence Guidance

Wednesday, March 25th, 2009

Veribatim is coming up on about a year of regular blogging. We've talked a ton about social media, seo and general guidelines for your online business presence. What we want to know now is: what do you think? During our downturn in the economy what would you like to learn about most? What kind of information do you need?

Any feedback is great and thank for joining us!


The first step is admitting you have a problem

Wednesday, August 20th, 2008

The key to any good marketing strategy is balance. It is easy to get caught up in social media (I admit, I've wasted time on plurk and twitter) or spend lots of time designing the perfect landing page, but you should never neglect the other areas of marketing. Like any strategy, internet marketing should be well-rounded.

Most business owners already know how to multitask effectively. You need to divide your time. You need to find clients, deliver your product or service, follow up and still find time for the ever accumulating paperwork. It just comes with the territory. What I want to know is do you use those same strategies in reference to your web presence?

Let me challenge you to figure out where you spend the most time and/or money with your marketing online. There are plenty of tools out there that can track time spent on a particular site (firefox pageaddict, toggl and others). Or just keep a time diary. Each day write down how much time you spend on blogging, SEO, paid marketing and social media (I suggest breaking this category down by site).

Once you've done this for a week or two take an hour to review it. Is there any place you waste time? Is there some place you hardly ever look at? Be hard on yourself, because you are the best judge of how valuable your time is.

Try this out. Let me know how it goes. What's your biggest time waster? Remember, the key to any healthy web presence is balance.