So, while many of you got to hang out at SXSW, learning new tech, I hung out with our future. I was on a mission trip to Galveston rebuilding homes hit but hurricane Ike. So I spent a lot of time with 11-14 year old kids. They had smart phones, gadgets, knew about wifi and texted constantly. I learned a lot from them, so this week I thought I'd share a little of their thoughts.
They get a little rambling at certain points, but they say some interesting stuff, so take a minute to listen to the tail end of Gen Y.
Give your thoughts!
wrote an article that says that 9.5 billion text messages were sent between Jan. 1, 2008 to Jun. 30, 2008, setting daily and hourly records. Johnny Makkar at also wrote a post saying . Why? Its simple, its fast, you can immediately digest the information and not skip a beat.
Text messaging is huge and continuing to grow but no one is bothing talking about it. Instead the new big thing is Mobile Marketing. In the first 3 months of 2008 over (that's before the iphone 3G released its 1 million units in 3 days) and says smartphones have increased in sales by 84% compared to last year. I admit I didn't understand all the hype until I got my own Smartphone this past summer. Suddenly, I do everything on my phone.
But even before I got a smartphone, I followed the trends. A debate has begun about the future of mobile marketing. So far I have heard two arguments:
All websites should have a mobile version because more and more people are surfing from their phones right now.
Mobile marketing will be obsolete in a few years because smartphones will have screens that can handle a complete website.
I just want to know what you think. Where is mobile marketing going? What should web designers be telling their clients about mobile accessibility for their sites? Is mobile marketing just for "big" companies? Texting is simple and everyone can use it but mobile marketing is still a brand new feature to most businessmen. Please share your thoughts on the Mobile Marketing Debate!
