Today I want to chat a little bit about why "non-techie" people should blog more. As my example I want to spotlight a new client of ours, Sharon Jones who owns Guardian Pet Sitters and has just started her own blog for pet lovers.

I chose this blog because it has nothing to do with programming, technology or the internet. Right now its hard to tell how many tech blogs are out there but the percentages are high. Personal blogs, news blogs and tech seem to take up the largest chunk of the 78,703,197 blogs identified by statistical websites (source from blogpulse).

In the past two months here are the percentage of posts that Blogpulse has tracked with the keyword "Internet" compared to the keyword "Pets".

But let's compare that to the number of people in America who own pets. The National Pet Owners Survey 2007-2008 cites 63% of U. S. Households own pets (source: APPMA). So the number of people who might be interested in tips on pet care far out weighs the number of blogs marketed towards them.

Many businesses have something unique to offer the blogging community. They offer a service or information about something that not many other people are blogging about. Even less cuddly businesses like lawyers, technicians, or CPAs have plenty of worthwhile information and very little competition. In fact I would subscribe to an interesting blog on any of the above topics because they meet a need in my life. Check out Sharon's blog and consider what unique perspective your business could bring to the table.