We at Veribatim are very excited to announce our partnership with Microsoft. After speaking at the StartSpark event, I'm able to back this program whole-heartedly. Don't know about BizSpark yet? Read on!

Microsoft® has an exciting new program specifically designed to provide early stage Startups, like the ones we work, with software, support, and visibility to help ignite your success. The program, called BizSpark™, provides access to:

• Software. Join BizSpark and you’re just clicks away from having access to current, full-featured development tools, including Visual Studio Team System, plus production licensing to develop and bring your solution to market.
• Support. BizSpark provides you with professional technical support from Microsoft and connects you to a global community of business experts who can help guide you through the hurdles of growing your business.
• Visibility. Through BizSpark, you’ll have the opportunity to achieve global visibility to an audience of potential investors, clients and partners.

Eligibility requirements are minimal: If you're a privately held company building a software-based product or service (even using open source code), in business for fewer than three years, and with less than USD$1M in annual revenue, you're in!

To join BizSpark, you must be sponsored by a BizSpark Network Partner, such as us! (Note: Look up Veribatim when registering). You’ll find more program details here. When you’re ready to sign up, contact us about sponsorship and get your enrollment code.

Once you have your enrollment code, joining BizSpark is fast and easy. No payment or credit card information is required, and there are no upfront costs. (Microsoft will assess a USD$100 program offering fee at the end of participation in the program, or the end of three years, whichever comes first.)

Get your Startup fired up! Visit the Microsoft Startup Zone to learn more!

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Last week I had the opportunity to speak on a panel for Microsoft BizSpark's first event: SparkStart. I sat on the Marketing Panel with two fantastic names you may know: Giovanni and Sean Jackson. I had a great time and every person I talked to said that they got even more out of the day than they expected.

However, though social media was spotlighted by the marketing panel we did discuss other ways to market. I want to share some quick thoughts that I thought should be repeated:

• Consider your sales funnel: There is a gap between the intent to purchase and actual purchase, do everything you can to help people get through it.
• Don't scatter shot: Focus your social media efforts, but make sure you grab your real estate with something like NameCheck
• Social Media Tip: Have the heart of a servant
• Twitter: To quote Giovanni "its the shiniest thing out there right now" but know your target market, they might not use Twitter; go where your clients are.
• Branding, branding, branding: Do this FIRST! Don't get on Facebook til your brand is completely ironed out.
• Email: has not gone out of style and is still a cornerstone of any online campaign.

If you missed SparkStart, I heard that due to the overwhelming positive feedback, there will be more of them! Feel free to contact them at their website or their twitter profile: @Sparkstart

Did you attend? What did you take away with you?