Its a great feeling. You look at your site traffic, people have started to notice you. Your subscriber numbers jumped after a controversial or guest post. You made money off of a product or service you promoted online. Its an amazing high when those things first happen, and the second, third and forth time too. You want to climb to the tallest mountain and shout to everyone about it.

Enthusiasm, proof that your methods work, teaching through your own success, these are all great things. But it is important to walk the line between sharing your success and writing for your own ego. We all dislike people who obviously love to hear themselves talk, we feel the same about people who write for their own glory.

Content Critical puts aside a whole section on writing for your ego instead of your audience. Here are some ways to spot the Egotist writer:

• Constantly use their own traffic as an excuse to post as in leaving out important teaching or sharing points
  
• Not separating personal details from the blog its okay to let us know you've had your first baby, but your awesome golf skills probably don't even deserve to be a metaphor
• An About Me section that lasts for more than a page Its one thing to post a personal interview, but remember why people come to your site: because you're awesome or they need info?
• Posting Calendar details as blog entries Unless you are a rockstar, we don't really care where you went or who you know unless it illustrates a point
• Content that only 10% of your audience understands sure, there are niche blogs who write about math problems normal people can't comprehend but we aren't their audience, if their target audience needs a dictionary or a sting theory text book then there's a problem

Its easy to accidentally write egotistical content. So keep in mind, when sharing your success or personal information make sure it clearly illustrates a point that your readers relate to.