Big news on Facebook! No, its not more user-agreement debates, its Facebook Pages! The main thing to know is that Facebook wants your business to have a page with similar features to your profile. So here's the dirt.

The Highlights

• Enhanced Wall: Now you can share content to your Facebook Page Wall. (Much like profiles now, any video, photo, action will be posted there. Soon it will also show up on your Fans' newsfeed!
• Statuses: Like Twitter's "What are you doing?" Facebook allows you to post a status. Businesses will now be able to share what they are "doing" as well!
• Tabs: Profiles now have tabs with different organized information such as Info, Wall, and so on. Now your business can have Info, Wall and Photos provided by you and your fans.
• Analytics Tools: Wanna know who is viewing your feed? How many comments you get on each post? Facebook plans to make measuring tools available. They'll be called "Insight Tools". Spiffy huh?
• Boxes Tab: This is a tab specifically for applications. Examples of applications are: Discussion boards, Videos, Reviews, Photos, Events, and FTML (Facebook HTML) to create whatever you want for those of us with programmer tendencies.

Quick and Dirty
Pro: Woah! That's a lot better than a mostly static page with a wall. Awesomeness.

Con: OMG, the pages I'm fans of are going to spam me constantly.

Tips on Growing

Get in on all this new Facebook Page-y Goodness. Go read the full pdf about all the new features and start getting yourself out there. But resist the temptation to use your Facebook page like a Twitterfeed for your business. Use this to encourage interaction, not stifle your fan and followers. As with all things in life, everything in moderation.

Have you started using the new Facebook Page features? What do you think?
Image by hoyasmeg