Disclaimer: If you haven’t, read this post first so you know what I’m talking about.

This week comparing the amount of business potential a number of social media services have. While Linked-In has made a fair amount of updates recently, its little overhaul still doesn’t compare to Facebook. You can go see their changes here and when you log-in you can read all about the improved search functions. Group recently went through a make-over as well. I willing give kudos to Linked-In, but it’s still just not as impressive as the massive amount of work that I can see at Facebook.

To me Linked-In is a bread and butter type of website. You need to be on there. Linked-In is my Rolodex and I tell people as soon as you have an email address you need to go create a profile, even if your website isn’t up yet.

Personally, I think the ways to do business on Linked-In is limited. Sure, the questions and groups are great but the versatility just isn’t there. At least, not like Facebook. To me, Linked-In is much more like an introduction than an actual relationship. Linked-In says “Harry, have you met Sally?” and then you do the work. Facebook says, “Romeo, this is Juliet, oh and here’s her family history before you do something dumb. Oh and, wait a few days before you drink the poison.”

I feel like Linked-In is taking stock of their users and listening, but carefully choosing its path based on predetermined goals. On the other hand, Facebook says, “Hey, how do you want to connect with others? How can we make that happen?” And is more than happy to evolve into what its users want, even to an animal they didn’t originally intend on being.

Linked-In provides a necessarily and important service. But I think their desire to step beyond that is limited. So, here’s your silver star, Linked-In, don’t let it go to your head.

What about you? Do you think Linked-In deserves second place? Are they listening and moving with business better than Facebook?

P. S. Veribatim now has a Facebook Page.