Klout managed get a hold of $8.5 million dollars in new funding this past month. A big congrats to them, but some of you may not have used Klout or know how it can be helpful to you right now.
Klout is a free social media analytics tool. It measures your internet influence. Klout started with Twitter and has recently added Facebook to the websites it analyzes. (Klout’s team promises Linked-In is upcoming as well, to complete the trifecta.)
So how does it work?
Klout rates your social media profile on a scale of 1 to 100. It rates for different things including your reach, your influence and your engagement. A number of factors go into these numbers. Klout (with your permission) measures your clicks, comments and responses. Overall, Klout measures over 35 different factors for each area it gives a rating to.
But Klout doesn’t just give you a number. It describes your online personality: socializer, explorer, activist, pundit, broadcaster are all examples. You can see what you are and what some of your top friends show up as, too.
Klout also tells you a little about your top followers. Who influences you? Who do you influence? And finally Klout analyzes your content. What you tweet and talk about with others.
Keep it in Perspective
While Klout can be a great tool for discovering more about your network and your influence, Klout can be scary for two reasons.
- Your score can be scary. Don’t worry if you’re not tiptop in your network. Social media is a long term process and a simple score can’t explain everything you do. Don’t let it take over your head, its just an algorithm.
- How Klout determines influence can be scary. Klout works with a lot of numbers and metrics that may or may not pan out in real life. For example, this article about how Klout shows Justin Bieber to be more influential than the President of the United States. While Klout responded that online, Bieber can shift more people into action, as an influencer of human events at large, he probably can’t compete.
So take a moment, go check your Klout score and see how well you add up in the world of social media.