Do you know your market?
Recently a client asked me about the Hispanic-American statistics online. I was impressed by this question and decided to do some research. In Texas, this is a growing demographic. Many companies in the Southwest offer services in Spanish to try and tap into this market. It turns out internet is making this particular client simpler to reach.
In May, I looked into a breakdown of the Hispanic-American market in regards to media.
In business terms, what does this mean? Its always smart to be aware of your audience; what their needs and wants are. If you already market to Hispanic-Americans, it might be time to focus a little harder on your online efforts. The rest of us should make sure we are open and accessible to all races and cultures. The internet truly cuts race out of the picture for many businesses (and it is truly a blessing that we can be colorblind). Yet, we should still stay vigilant to the market and where it is heading.
The Hispanic market is expanding online. Your business might not be targeting this demographic but if you are interested in finding out more about your niche I highly suggest using eMarketer to track down your perfect client and their internet habits.