Just a few weeks ago LinkedIn announced their new blackberry app, allowing you to take LinkedIn with you wherever you go.

I have to admit I was already macgyvering a way to do this. I synced up my blackberry to Outlook and then downloaded the Linked-In Outlook plugin. This made life slower but eventually all my contacts ended up on my phone (more on this here).

LinkedIn must have had the same thought I did. All those connections are great but I need to be able to access them easily from my phone. There's just no point to connecting if I can't call them up.

But its more than that. For a long time I categorized LinkedIn as a lesser social media platform. It was for getting business cards stored logically and paper free: that was about it. Don't get me wrong, I know it has more features and some people use it very effectively in their business. But the lack of real time updates and notifications shoved it in to the I'm-too-buzy-to-devote-that-much-energy-right-now category.

But much like my recent post on how Twitter is ineffective without apps; LinkedIn is ineffective without mobile. I have a feeling I will be doing a lot more with LinkedIn in the next few months.

(Additional Note: If you watched my last video blog you'll know my blackberry, may it rest in peace, finally keeled over. So I have not actually gotten to try the LinkedIn blackberry app. However, I got an android and downloaded a Linked-In app. Even though its not an app developed by LinkedIn, I'm still excited to test it and discover all the things I've been missing!)