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Posts Tagged ‘Effective’

Top 5 Ineffective Social Media Accounts

Wednesday, August 27th, 2008

After reading a blog about how different political parties use social media (Bang the Drum), I realized that many companies have the same problems.

People are finally starting to jump on the social media bandwagon, they are setting up a presence on Twitter, Facebook and Plurk. So now they are in the right place, but the question is: will the presence they created be effective? I will admit, that my answer to what makes an effective presence in a social media website is just my opinion, first let me share with you:

Top 5 Ineffective Social Media Accounts:

1. The Sitter: This is a an account for the sake of an account. The user-name is claimed, that’s all. No updates, no interaction. This is the kind of account that exists solely to create a back-link or two.

2. The Narcissist: This profile was created as one giant commercial. Often, the user will link to an RSS Feed from their blog or constantly post links back to their home page. The other version of the narcissist constantly updates about the awesome places they go or the famous people they meet. In other words every single post and topic consists of: me, me, me, me, me.

3. The Collector: This person spends time friending everyone. They will spend all their time adding replying to friends that they never post anything of value.

4. The Life-less: Often you find these on microblogging sites. They post every twenty seconds. Often their posts include what they are doing, watching, eating or any other bodily function. The hardly ever post anything with substance.

5. The Spaz: These are accounts that will be super active for a day and then disappear, often to reappear again in another few days. Their user is super busy, or just forgetful. They can be great when available but often trying to strike up a long-term dialog with them is impossible.

The Effective Presence: I think the effective social media account revolves around balance. The user takes time to interact with their friends and followers. They post about themselves, their and topics relevant to their interests and to the interests of others. Remember social media is a platform, not a stage. Businesses have a great opportunity to reach out to their customers through social media, but the key lies in opening up and responding to needs not regurgitating “I’m awesome” links.

What do you think makes an effective social media presence? Do you agree or disagree with balance being the most important part of a profile?