I’m continuing to write about what I learned from Content Critical. Last post I discussed analyzing your audience, the current one, and the one you wanted. Today I want to discuss evaluating your current content.

Take a look at the content already up on your site. Are you updating your web content on a schedule? Do you blog regularly? Make sure you look at the cost/benefit of your content and schedule. The great thing about web content is that you don’t have all the costs that we associate with printing content. However there are different costs that need to be considered, such as, the cost of your time. How much time do you spend on your content, and is that a price that is worth paying? Do you have to go through an editing process with other people? Do you pay someone else to write the content for your site or write something yourself that might be less professional? Compare your current content against your prioritized reader list. What needs to change so you are writing for the right audience?

I challenge you today to read through some of your current content and try to get a feel for the direction its taking. Now, measure that against the direction you want to take. Are they the same?

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