Posts Tagged ‘Branding’


Top 10 Ways To Ruin Your Website Summary

Wednesday, September 9th, 2009

We have reached the end of our series! Its true, so many little things can ruin your entire website. In the series I tried to touch on each of the most common pages businesses place on their site and then discusses the top ten worst things for each. Here we'll do a quick summary of those lists.

But what I want you to take away is this: your website is part of your branding. Make sure every page, every line of text exemplifies who you are as a company. That's the best way to create a great website.

HomePage

  1. Too much text
  2. Unclear navigation
  3. Clutter
  4. Screaming Colors
  5. Forgetting the Bottom Line
  6. No Logo or Branding
  7. Flash
  8. Too Much Scrolling
  9. Ads Taking Up the Top Half of Your Page
  10. Skimping in the Design Department

About

  1. Huge Pictures of Yourself in Classic Realtor Style
  2. Writing for Yourself, Not Your Audience
  3. Removing Distinction Between You & Your Company
  4. Text Overload
  5. Being Boring
  6. Not Optimized
  7. Repetition from Home Page
  8. No Formatting
  9. Failure to Highlight the Important Part
  10. No Purpose

Contact

  1. Wrong Information
  2. No Information
  3. Contact Form Error
  4. Never Hooking Your Email Up to Your Contact Form
  5. Never Checking the Email Connected to Your Contact Form
  6. Requiring Someone's Birth Certificate Before They can Use Your Form
  7. Making the Form Look Too Long
  8. Hiding Your Phone Number
  9. Excessive Text
  10. TMI

Shopping Cart

  1. Log-In Hell
  2. Not Saving Contact Information
  3. Deleting Everything When There is an Input Error
  4. Not Putting the Cart Front & Center
  5. Not Giving Prices Upfront
  6. Making the Process More than 3 Steps
  7. Long Load Time
  8. No Options
  9. Errors
  10. Charging the Wrong Amount

Blog

  1. Hiding the RSS Feed
  2. Captcha Doesn't Work to Comment
  3. Requiring a Log-in to Comment
  4. No Structure in Posts
  5. Design doesn't Mesh with Website
  6. Blog Content Doesn't Match Goal of Website
  7. 5th Grade Writing Level - Sometimes You Should Pay for Content
  8. Not Using Your Own Work (Or At Least Claiming its Yours When it isn't)
  9. Not Taking Advantage of Titles
  10. Clutter

Did you enjoy this series? Is there page you think should be added to the list?