Friday, June 25th I published my first ebook. The book is call "The Internet is Blue: How Democrats are winning online and what Republicans can do about it". The book sounds (and is) aimed at a political audience but I think that plenty of markets could still find it a useful read. So I wanted to write a post about it here, to let you know what its about and how you can get it.
Why I'm telling you about Politics
About a month ago I decided to combine my professional and political presence on the web. I'd been doing it on Facebook for almost a year, and since I volunteer and openly speak about my beliefs I decided I might as well let it extend into all areas of my online life. Many marketers say never talk politics in your business space. I used to agree, but as I'm obviously political, I figure its best if people know up front. That way if my beliefs bother or offend them they know not to work with me up-front, instead of finding out about it later.
Plus, this book is less about politics and more about understanding your market and how to reach them online.
Why I wrote this book
This particular ebook came out of a discussion with my grandfather, who was very ill and expected to die from cancer at the time. I was upset after reading multiple emails from Republicans which I thought sounded like spam. (These emails can be found at
How this ebook relates to online marketing
This book mostly shows three things:
1. What Republicans have done wrong online (examples)
2. What Democrats have done right online (case studies)
3. What Republicans can do to fix things (action plan in nine parts)
Each of these sections deal with specific areas of online marketing in the realm of politics. Most topics are touched on from design and messaging to social media and web development.
What YOU can get out of this book
Many companies do the same things things wrong as the Republicans, ignoring important demographics, valuing the sale over the customer or even not being willing to pay for exceptional web development. We can all learn something from Obama's whirlwind online campaign. And of course there's the discussion of up-coming trends at the end of the book as well. If you are a developer or even just a business interested in doing better online marketing, there are plenty of great tidbits of knowledge in this ebook. (Or course, if you are interested in politics then you should certainly get a copy!)
Where you can find it
Hopefully I've sold you on my book, now, here's how you can get it.
The ebook is
If you are press or a blogger who would like to review the book, please contact me directly.