It's a mistake we've all made: Vista Print. How can you say no to cheap
The emails (Bad idea)
If you've ever used Vista Print, you know exactly what I mean. They show up at least once a week, and sometimes once a day. The titles of the emails tend to be pretty creative, usually they'll have your name in them and often will have nothing to do with printing. These emails are kinda random and annoying and usually aren't at all something you need. Its spam, really.
The twitter response (Good Idea)
It was from one of these emails that I discovered VistaPrint had a Twitter account. I got one of their marketing letters with a title like: "Kat, You are the Greatest!". It was a rough day and I thought one of my lovely friends had sent a pick-me-up email. I was sorely disappointed to realize it was just VistaPrint spam. So I complained on Twitter. Well VistaPrint does a great job monitoring Twitter for their name because within ten minutes I got a reply from them apologizing for the confusion. I was impressed at the speed of their response and the fact that the account user took the time to chat with me.
Regularly search Twitter for your business name and relevant topics. Social media gives you the chance to instantly gain a relationship or, as in Vista Print's case, improve your reputation. Doing this can immediately create a positive impact. It can also repair damage.
Marketing has many facets. When reviewing your business be sure to look at every area. You may have great social media presence but your branding could use some work. Take the time to regularly review. Build on the things you do well, but take the time to improve on what you don't. Marketing is a constant process. However, for the areas that might need a little work, keep a strong Twitter presence with quick response. A little tweet goes a long way.Image by