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Archive for the ‘Social Media’ Category

How Can Law Firms Better Market Themselves in an Increasingly Digital World?

Friday, September 13th, 2013

As many new prospective law students attend law school for the very first time, they will be going into a field where there are over 1.2 million licensed lawyers. And according to the Labor of Bureau Statistics, the job outlook for the next ten years looks to be about average at ten percent. This means that there will likely be many opportunities, especially in the technology and intellectual property fields. Some will move on to established law firms, while others will start firms of their own. However, one question that remains is how well they’ll be able to market themselves given the way people find lawyers these days.

Accident Lawyer San Luis Obispo California
Creative Commons License photo credit: TheMayFirm2

The internet has changed the way we do many things, and this includes how we search for things. We find the restaurants we eat at through Yelp, the clothes we want to buy through pins on Pinterest, and the lawyers to defend us or pursue a lawsuit through a simple Google search. Lawyer internet marketing has become a major factor in how law firms and sole lawyers obtain new clients, and firms must pay attention to it to compete in a connected world. So how can lawyers better market themselves?

  • Search Engine Optimization: When an individual conducts a keyword search, there are a wide variety of factors that go into what websites come up first in the search rankings. And getting to the top of the list is incredibly important as very few people go beyond the first or second pages. There are a number of proven ways to improve your rankings through optimal search engine optimization, including onsite work, content enhancement and organic linkbuilding. A search engine optimization firm can also help you localize your website to attract users who do geo-centric searches.
  • Search Engine Marketing: Whenever a user does a keyword search, ads will often be on the page, which are designed to attract clicks through their prominence on the page. Basically, the search engine will acquire revenue based off the amount of clicks received through the ad, but the law firm that is able is to aggressively market themselves through these highly attractive ads above the search results could benefit as well through getting the edge in obtaining new clients. A paid search campaign is a fantastic way to stand above the competition and attract relevant searches.
  • Social Media Marketing: Some internet users don’t even bother using search engines to find prospective law firms. They’ll be attracted to law firms that can effectively market themselves through social media. Think about our society today. Many of us spend a large amount of time on Facebook, Twitter, or other social media platforms. A law firm that can tap into this market and deliver engaging posts or tweets will appear authoritative and informative. These efforts can pay dividends in the form of new clients.

It’s a different time for new and current lawyers. In order to attract new clients, they’ll have to pay attention to how people acquire goods and services. As the internet becomes the medium for their searches, lawyers will have to make an effort and embrace lawyer internet marketing.


Tyler Torres is a seasoned lawyer who enjoys playing hockey

Good Idea, Bad Idea with Vista Print

Wednesday, July 27th, 2011

p>It’s a mistake we’ve all made: Vista Print. How can you say no to cheap?printing and all the reduced rates? You order stickers or a box of cards–just once, mind you–and then the damage is done. Vista Print has your email and they will never desist.

The emails (Bad idea)

If you’ve ever used Vista Print, you know exactly what I mean. They show up at least once a week, and sometimes once a day. The titles of the emails tend to be pretty creative, usually they’ll have your name in them and often will have nothing to do with printing. These emails are kinda random and annoying and usually aren’t at all something you need. Its spam, really.

The twitter response (Good Idea)

It was from one of these emails that I discovered VistaPrint had a Twitter account. I got one of their marketing letters with a title like: “Kat, You are the Greatest!”. It was a rough day and I thought one of my lovely friends had sent a pick-me-up email. I was sorely disappointed to realize it was just VistaPrint spam. So I complained on Twitter. Well VistaPrint does a great job monitoring Twitter for their name because within ten minutes I got a reply from them apologizing for the confusion. I was impressed at the speed of their response and the fact that the account user took the time to chat with me.

The Lesson

Regularly search Twitter for your business name and relevant topics. Social media gives you the chance to instantly gain a relationship or, as in Vista Print’s case, improve your reputation. Doing this can immediately create a positive impact. It can also repair damage.

The Conclusion

Marketing has many facets. When reviewing your business be sure to look at every area. You may have great social media presence but your branding could use some work. Take the time to regularly review. Build on the things you do well, but take the time to improve on what you don’t. Marketing is a constant process. However, for the areas that might need a little work, keep a strong Twitter presence with quick response. A little tweet goes a long way.

Image by Jonty Wareing

LikeJacking: Have you been Jacked on Facebook?

Monday, June 27th, 2011

What is LikeJacking?

LikeJacking is a specific kind of spam virus that appears on Facebook. It is malware that hijacks your “likes”. This is not new technology, it was previously called Clickjacking, but Likejacking refers exclusively to the malicious technique used on Facebook.

A Likejacking worm shows up as a somewhat innocuous, but sensational piece of online content (a video or a link). It often has an over-the-top headline such as: “Girl gets OWNED by Cop who reads her Facebook” or “BOOBS” or even “Dad walks in on daughter…”. When you click to get more information on the enticing phrase, the link takes you to a page outside of Facebook. It will usually look like a blank page that says “CLICK HERE FOR MORE”. Once you click, that page downloads the malware into your Facebook.

The virus essentially tricks you into “liking” this page. Why? So more people click and download the virus. Once you’ve clicked and infected your Facebook, it will show up on your newsfeed and display to your friends the same sensational headline… leading them to click and continue the cycle.

So what happens if you’ve accidentilly downloaded a LikeJacking virus? Keep reading and I’ll tell you how to clean your account. But first, some technical stuff for you nerd-types (or feel free to scroll down to get straight to the un-Jacking?techniques).

Where did LikeJacking come from (aka What’s the technical stuff)?

Wikipedia says that the original LikeJacking malware was written by a Black Hat World user with the handle: thefish2010. Black Hat World is an forum about SEO practices that are less than acceptable (using techniques such as spamming, keyword abuse, and generally things we do not condone on this blog). Good SEO is called White Hat, bad is Black. Tactics in the blurry area are often referred to as Gray.

This link you click that creates the false “like” is actually using a hidden iFrame or DIV tag to follow your mouse, which in turn reposts the message on your account. This specific kind of malware is a Troj/IFrame-ET meaning a Trojan which uses IFrames. Trojan malware works just like the original concept of the Trojan horse, it looks safe, so you invite it in, only to lead to disaster.

How do you get un-Jacked?

Fortunately, getting un-Jacked isn’t particularly difficult.

  1. Delete the page from your “Likes and Interests”. You can do this by going to “Edit Profile” on your page, then go to “Show Other Pages” and “Remove Page. Or Edit your “Account” in the top right hand corner. Go to “Edit Friends” then “Pages” and then hit the deletion “X” next to the offending page.
  2. Delete the update saying you like the page from your recent activity on your own feed.
  3. All done!
  4. P. S. Easiest way to avoid this in the future? If an outside websites says >>CLICK HERE<< Don’t do it.

Note: Most of this information was gathered from Sophos, who you should follow on Facebook for up-to-date warnings on malware. Sophos says that Facebook is the MOST AT RISK social network. Check them out, and stay safe on Facebook.

Image by Ksayer1

Facebook Groups—And How To Leave Them

Saturday, May 21st, 2011


You probably started to notice it a while back: you started recieving more emails from Facebook. Conversations you never got involved with were suddenly filling your inbox, cluttering your smartphone ?and generally?obstructing?your regularly-scheduled messages. Suddenly, groups you joined years ago are clamoring?obnoxiously?for your attention and some you never even opted-in for. How did this happen?

In October, Facebook restructured its famous “groups.” They added a ton of new features including group-only, as well as an offline email address so members can stay in touch. However, along with these additions came the annoying email messaging and the removal of the opt-in feature. Now, anyone you have as a Facebook friend can add you to their group, with or without your permission. Then, whenever someone posts to this group, you’ll get a message. (Read about how this caused Matt Zuckerberg some personal issues he didn’t foresee.)

You may not have noticed these changes in October. But now Facebook is only allowing this new style of groups to exist. Old groups are required to make the switch to the new format or be deleted (archived is the word Facebook likes to use). The archiving process started sometime in the last month and group admins are now getting emails alerting them to upgrade. And your inbox might start reflecting those changes.

Many people have complained about the changes to groups (specifically the constant emails). So let’s quickly go through the ways to stop the stream-of-consciousness?filling your inbox.

There are three options to shut-up your groups. We will go through each one:

  1. Silence a particular group (you can still read messages on Facebook, but won’t get alerts).
  2. Leaving a group.
  3. Changing your settings for all groups.

You must, unfortunately, be logged in to Facebook to access any of these changes (aka, no unsubscribing from your email). Log-in and let’s begin. We’ll start with muting a group.

Look at your home page (the news feed). See the list of groups to your left?

Facebook Groups

Mouse over the most bothersome of the groups and select it. Then click on the “Edit Settings” link.

Facebook Group Settings

Or, for quicker service, just click the x that appears when you mouse over the group.

X on Facebook Groups

This will not delete the group, it will bring up the “Edit Settings” box.

Edit Settings Facebook Groups

The most important section here is “notify me when”. You can pick what you are notified for (for the least amount of interruption, select “only posts I am subscribed to” ?without emails you are only notified in Facebook). But also make sure to uncheck the email alert box.

From here you can also edit how this group shows up on your page and if you receive group chat messages. (You can also use this to access ALL of your group notifications but we’ll get there later.)

Leaving a group permanently is even easier. Select the offending group. On the right sidebar, under the member list and a few other options you’ll see “Leave Group” with a cute picture of an open door.

Leave Facebook Group

Click it! Facebook will give you a final sales pitch and ask if you aresure, so make sure to verify your escape route.

Are You Sure You Want to Leave Facebook Group

Note: if someone added you to this group without your permission and you leave the group, they can never add you to another group. The same does not hold true for groups you joined before they upgraded.

Finally, how to change all your settings at once.?You can reach you notification settings by editing a single group’s settings (see #1) and selecting the “edit your notifications?notifications” link in he edit pop-up box,

Edit your notification settings facebook

or select “Account” from the top right corner of any Facebook page.

Facebook Account

Click “Account settings”.

Facebook Account Settings

This will take you to your basic settings. There will be a horizontal navigation bar with different tabs. The third one will be “Notifications”.

Facebook Account Settings Page

Be prepared, this page is long.

Facebook Notifications Page

To the right there is a list of where you can “view settings”, click the third section labeled “Groups”.

Facebook Notifications Menus

Here you have some limited options to stop?unnecessary?emails. But notice there is a link “change email settings for individual groups” giving you the option to edit all your groups at once.

Editing All Facebook Group Notifications

This will let you stop postings by checking or unchecking all of the groups you’ve joined?or been added to.

Facebook Group Email Settings

When you’re done, make sure to select SAVE at the bottom of your screen!

Save Facebook Notification Settings

It should be noted there is not option to stop all group messages. In other words, you will need to update your setting for every group you are added to. (Unfortunately.)

I hope this helps control some of the madness and give you a little hyperspace peace!

Klout: How Much Influence Are You Wielding Online?

Tuesday, March 29th, 2011

Klout managed get a hold of $8.5 million dollars in new funding this past month. A big congrats to them, but some of you may not have used Klout or know how it can be helpful to you right now.

Klout is a free social media analytics tool. It measures your internet influence. Klout started with Twitter and has recently added Facebook to the websites it analyzes. (Klout’s team promises Linked-In is upcoming as well, to complete the trifecta.)

So how does it work?

Klout ?rates your social media profile on a scale of 1 to 100. It rates for different things including your reach, your influence and your engagement. A number of factors go into these numbers. Klout (with your permission) measures your clicks, comments and responses. Overall, Klout measures over 35 different factors for each area it gives a rating to.

But Klout doesn’t just give you a number. It describes your online personality: socializer, explorer, activist, pundit, broadcaster are all examples. You can see what you are and what some of your top friends show up as, too.

Klout also tells you a little about your top followers. Who influences you? Who do you influence? And finally Klout analyzes your content. What you tweet and talk about with others.

Keep it in?Perspective

While Klout can be a great tool for discovering more about your network and your influence, Klout can be scary for two reasons.

  1. Your score can be scary. Don’t worry if you’re not tiptop in your network. Social media is a long term process and a simple score can’t explain everything you do. Don’t let it take over your head, its just an algorithm.
  2. How Klout determines influence can be scary. Klout works with a lot of numbers and metrics that may or may not pan out in real life. For example, this article about how Klout shows Justin Bieber to be more influential than the President of the United States. While Klout responded that online, Bieber can shift more people into action, as an influencer of human events at large, he probably can’t compete.

So take a moment, go check your Klout score and see how well you add up in the world of social media.

DARA – Romance Author Bloggers!

Tuesday, August 17th, 2010

p>I was delighted to give a presentation for the Dallas Area Romance Authors last month. I talked to them about blogging and even a little about social media.

Here are some snippets of what we talked about:

What is blogging? – Blogging is just writing/journaling in a public forum

Why is important? (Specifically why is having an online presence for writers
important) – Writers need to have a community. Meeting in person, having a review group is great but having you work always available to lots of different sources is only something you can do online.

Where to blog: Deviantart, other writer communities, Facebook, actual blog. There are lots of writing communities but its also great to start your own, more eyes can see you and also you can connect and form your own community.

How to blog: Etiquette – the golden rule still stands. You like comments? Give them. You want links? Link to others.

WordPress: I suggest starting with a free wordpress blog to get started. You can always get a personalized domain later and lots of snazzy add-ons but for basics WordPress is the most SEO and user-friendly.

Fears: Other people taking your work – A couple of ways around this. First of theft does happen online. Fortunately it doesn’t happen terribly often. If you’re really concerned, don’t post anything you plan to publish, or post just sections. Little bread crumbs about your work can really get people intrigued.

Blogging can help you

* ? ? ? ? Gain an audience – one you didn’t previously have access to

* ? ? ? ? Improve your writing skills -? Just like journaling you are exercising those writing muscles. Also you have plenty of critics to help you improve!

* ? ? ? ? Help you stay on track with your goals – it helps to be accountable. Having readers will force you to connect on a regular basis and stick to what you promise.

* ? ? ? ? Promote your published works – Once you’ve written something feel free to shout about it on your blog! Publish reviews or cover art. Tell people where to buy it. Create a splash page promoting it if you are using wordpress.

* ? ? ? ? Getting involved in an online community – Once you start updating regularly find some other writers you trust and connect with them. Create a little circle of people helping one another.

Paid blogging – Paid gigs exist out there. They don’t pay a lot (some time $10 an article) but it can be a great way to earn a little cash doing what you enjoy.

We also talked about social media, specifically about how Twitter works and how to connect better using it.

This is the list of blogs and Twitter handles that I have. If you are part of DARA feel free to email me or put your information in the comment to keep the list updated.

Non-DARA people: These are wonderful, talented women. If you enjoy romance take a minute to check them out!

My first ebook

Monday, July 12th, 2010


Friday, June 25th I published my first ebook. The book is call “The Internet is Blue: How Democrats are winning online and what Republicans can do about it”. The book sounds (and is) aimed at a political audience but I think that plenty of markets could still find it a useful read. So I wanted to write a post about it here, to let you know what its about and how you can get it.

Why I’m telling you about Politics

About a month ago I decided to combine my professional and political presence on the web. I’d been doing it on Facebook for almost a year, and since I volunteer and openly speak about my beliefs I decided I might as well let it extend into all areas of my online life. Many marketers say never talk politics in your business space. I used to agree, but as I’m obviously political, I figure its best if people know up front. That way if my beliefs bother or offend them they know not to work with me up-front, instead of finding out about it later.

Plus, this book is less about politics and more about understanding your market and how to reach them online.

Why I wrote this book

This particular ebook came out of a discussion with my grandfather, who was very ill and expected to die from cancer at the time. I was upset after reading multiple emails from Republicans which I thought sounded like spam. (These emails can be found at The Internet is Blue.) I complained to him that politicians don’t know how to market. My grandfather suggested I write a book about it. So I immediately set out to write the book. My grandfather is doing much better now and the book is dedicated to him.

How this ebook relates to online marketing

This book mostly shows three things:

1. What Republicans have done wrong online (examples)

2. What Democrats have done right online (case studies)

3. What Republicans can do to fix things (action plan in nine parts)

Each of these sections deal with specific areas of online marketing in the realm of politics. Most topics are touched on from design and messaging to social media and web development.

What YOU can get out of this book

Many companies do the same things things wrong as the Republicans, ignoring important demographics, valuing the sale over the customer or even not being willing to pay for exceptional web development. We can all learn something from Obama’s whirlwind online campaign. And of course there’s the discussion of up-coming trends at the end of the book as well. If you are a developer or even just a business interested in doing better online marketing, there are plenty of great tidbits of knowledge in this ebook. (Or course, if you are interested in politics then you should certainly get a copy!)

Where you can find it

Hopefully I’ve sold you on my book, now, here’s how you can get it.

The ebook is for sale at for $15. Right now it is only available as a pdf from the website but we should soon be releasing a print copy as well as a version for amazon.

If you are press or a blogger who would like to review the book, please contact me directly.

If Social Media was a Superhero…

Thursday, May 20th, 2010

Which superhero would each platform be?

This post is inspired by the mobile superhero post from Big in Japan and by a conversation with @Jax989 about what 3 superpowers I’d want (in case you’re curious, they are teleportation–to avoid traffic, telekensis–also to avoid traffic and telepathy).

Facebook: Superman


Who can leap building in a single bound? Facebook can. Its the all-performance, all powerful social media platform of choice. If you need to connect with someone Facebook is the first choice. It also offers every app imaginable (for great justice!). It exists in every time and place, it allows you to tweet, blog and show pictures. It is the website of steel. However, like Superman, Facebook has its kryptonite: privacy. Unfortunately all the awesome things that Facebook offers can be instantly over-shadowed by a single brush with its single?Achilles?heel. Privacy issues have continued to plague Facebook’s massive growth, threatening to strip the social media giant of its powerful grasp on the internet. Hopefully Facebook will overcome this evil (or it might be reduced to MySpace’s social media superhero persona: Aquaman—in other words, still have followers… they’re just fish.)

Twitter: The Flash


Need to connect with others at the speed of sound? Find Twitter and find it fast. Always on the go, always getting the most news and conversation in quick bite-sized servings, Twitter has all the powers of the famous Flash. It also latches on to some of The Flash’s best and worse qualities including witty sarcasm and a sense of arrogance (its okay Twitter users, we all know you think you’re better than other platforms). Most serious Twitter users converse in real time with a application like Tweetdeck or Seesmic. Or they connect on their phone. Either way they except all their news and conversation right now. The problem is, Twitter as a company might be too caught up in how wicked fast they are to notice their need to catch up with their users.

Linked-In: Professor Xavier


Solid, thoughtful and constantly in your head, Linked-In keeps all your contacts in line so you don’t have to. If a social media platform could be psychic, this one would take the cake. Professor Xavier had a much tamer ability than other X-men, but was the leader and the most powerful. Linked-In offers the same, while not offering the same robust social?atmosphere, Linked-In calmly offers professionals what they need most, tools and connections. It does this without forcing you to log-in every day, and allows you to download or interact as needed. While often overlooked, Linked-In is an immensely powerful networking tool. It certainly leads the charge for unruly mutants.

What super powers do your social connections give you? Tell me in the comments!

Charity and Technology: Why Social Media is So Important

Tuesday, May 18th, 2010

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The overall message of this video is find where your audience is and go there. More and more young people, Gen Y, Gen X and rapidly even babyboomers use some kind of social media. So charities need to be on these sites if they want to reach people. The old ways just aren’t good enough and its not enough to rely on Word of Mouth to reach the younger generations.

If you already love social media, or technology, help out the causes you are passionate about. They need volunteers to help them utilize new technology and get with the trends!

Finally, if you don’t have a cause that speaks to you yet be sure to check out Captain Hope’s Kids here in the Dallas area.

Captain Hope’s Kids Blog – NEW




Linked-In: mobile is the next level

Monday, May 3rd, 2010

Just a few weeks ago LinkedIn announced their new blackberry app, allowing you to take LinkedIn with you wherever you go.

I have to admit I was already macgyvering a way to do this. I synced up my blackberry to Outlook and then downloaded the Linked-In Outlook plugin. This made life slower but eventually all my contacts ended up on my phone (more on this here).

LinkedIn must have had the same thought I did. All those connections are great but I need to be able to access them easily from my phone. There’s just no point to connecting if I can’t call them up.

But its more than that. For a long time I categorized LinkedIn as a lesser social media platform. It was for getting business cards stored logically and paper free: that was about it. Don’t get me wrong, I know it has more features and some people use it very effectively in their business. But the lack of real time updates and notifications shoved it in to the I’m-too-buzy-to-devote-that-much-energy-right-now category.

But much like my recent post on how Twitter is ineffective without apps; LinkedIn is ineffective without mobile. I have a feeling I will be doing a lot more with LinkedIn in the next few months.

(Additional Note: If you watched my last video blog you’ll know my blackberry, may it rest in peace, finally keeled over. So I have not actually gotten to try the LinkedIn blackberry app. However, I got an android and downloaded a Linked-In app. Even though its not an app developed by LinkedIn, I’m still excited to test it and discover all the things I’ve been missing!)