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Archive for the ‘SEO’ Category

How Can Law Firms Better Market Themselves in an Increasingly Digital World?

Friday, September 13th, 2013

As many new prospective law students attend law school for the very first time, they will be going into a field where there are over 1.2 million licensed lawyers. And according to the Labor of Bureau Statistics, the job outlook for the next ten years looks to be about average at ten percent. This means that there will likely be many opportunities, especially in the technology and intellectual property fields. Some will move on to established law firms, while others will start firms of their own. However, one question that remains is how well they’ll be able to market themselves given the way people find lawyers these days.

Accident Lawyer San Luis Obispo California
Creative Commons License photo credit: TheMayFirm2

The internet has changed the way we do many things, and this includes how we search for things. We find the restaurants we eat at through Yelp, the clothes we want to buy through pins on Pinterest, and the lawyers to defend us or pursue a lawsuit through a simple Google search. Lawyer internet marketing has become a major factor in how law firms and sole lawyers obtain new clients, and firms must pay attention to it to compete in a connected world. So how can lawyers better market themselves?

  • Search Engine Optimization: When an individual conducts a keyword search, there are a wide variety of factors that go into what websites come up first in the search rankings. And getting to the top of the list is incredibly important as very few people go beyond the first or second pages. There are a number of proven ways to improve your rankings through optimal search engine optimization, including onsite work, content enhancement and organic linkbuilding. A search engine optimization firm can also help you localize your website to attract users who do geo-centric searches.
  • Search Engine Marketing: Whenever a user does a keyword search, ads will often be on the page, which are designed to attract clicks through their prominence on the page. Basically, the search engine will acquire revenue based off the amount of clicks received through the ad, but the law firm that is able is to aggressively market themselves through these highly attractive ads above the search results could benefit as well through getting the edge in obtaining new clients. A paid search campaign is a fantastic way to stand above the competition and attract relevant searches.
  • Social Media Marketing: Some internet users don’t even bother using search engines to find prospective law firms. They’ll be attracted to law firms that can effectively market themselves through social media. Think about our society today. Many of us spend a large amount of time on Facebook, Twitter, or other social media platforms. A law firm that can tap into this market and deliver engaging posts or tweets will appear authoritative and informative. These efforts can pay dividends in the form of new clients.

It’s a different time for new and current lawyers. In order to attract new clients, they’ll have to pay attention to how people acquire goods and services. As the internet becomes the medium for their searches, lawyers will have to make an effort and embrace lawyer internet marketing.


Tyler Torres is a seasoned lawyer who enjoys playing hockey

Six Quick Tips To Improve Your SEO in Magneto

Tuesday, September 3rd, 2013

Magento is an incredibly popular ecommerce platform, but as with most CMSes, it needs some tweaking to make it search engine friendly. Magento does have some decent SEO options built-in, but you will need to enable them and set them up correctly to ensure that your site gets indexed properly by the search engines. Here are a few tips to get you started.

Great Electronic Signature
Creative Commons License photo credit: mikecogh

1. Make your URLs Search Engine Friendly

The first thing that you should do after installing Magento is configure your URLs to be search engine friendly. Under the Search Engines Optimization section of your control panel, find the URL Options menu and change “Add Store code to URLs” to No. In addition, change “Use Web Server Rewrites” to Yes. This will ensure that your URLs are human and search engine readable, and that they don’t have “index.php” in them.

You should do this before you launch your website, so that you don’t end up with broken links from outside sources who linked to the less-SEO-friendly URLs that are generated by the default options.

2. Let Search Engines Index Your Site

Under System > Configuration > Design > HTML Heads, you will find the default setting for your robots.txt file. Change this to “INDEX,FOLLOW” so that search engines know that they are allowed to explore and index your site. All of the major search engines obey the contents of the robots.txt file, so if it is set to “NOINDEX,NOFOLLOW” your site may as well be invisible to the search engines.

3. Avoid Duplicate Content Penalties

This option is frequently overlooked, but it is an important one to get right. Go to the System > Configuration > Catalog > Search Engine Optimization section and set “Use canonical link meta tag for products” to Yes. This will ensure that you don’t end up getting hit with a duplicate content penalty if you display the same product in more than one category. Duplicate content is an incredibly bad thing in Google’s eyes, but setting this option will tell Google what the “official” link for a page is.

4. Link Your Site to Your Google Webmaster Tools Account

Google’s Webmaster Tools offering is one of the most useful SEO tools there is. Claim your site in Google Webmaster Tools by adding your site verification tag to the miscellaneous scripts section of your HTML Header. This will give you access to a wide range of analytics information, including incoming links, indexed pages, broken links, site errors and more.

5. Add Useful, Keyword Rich Content

Google likes websites which are updated regularly with informative and keyword rich content. Online stores frequently struggle to rank well because product descriptions tend to be quite short, and if you’re using the manufacturer’s descriptions you could end up being flagged for duplicate content. Adding extra content to your site, such as reviews, how-to guides, buyer’s guides or even topical opinion pieces can help you to improve your rankings.

6. Don’t Neglect Off-Site SEO

Once you have your site set up correctly, it’s time to start building links. Distribute some press releases, do some guest blogging, and network with other people in your niche. A popular site with lots of high quality incoming links will attract Google’s attention more quickly than a site that no-one uses.

When not writing blog posts for CWCS, Crispin Jones loves nothing more than to read about the very same topics he writes about from hosting to servers to wordpress and SEO.


Google Caffeine: Need your SEO fix?

Monday, May 24th, 2010

p>Welcome to the new face of Search Engine Optimization.

Creative Commons License photo credit: quinn.anya

Here at Veribatim we’ve been following SEO trends for years, watching the gimmicks and trick used to put a site at the top of a list. We’ve done work in the optimization field before, but I’ll readily admit its not been our forte. The trends and tricks changed too quickly to not devote a full time staff person to analyzing the right direction. While most of the basic principles of SEO have remained the same (see the four ares Google pay attention to in SEO), the unobtainable algorithm to get your page to #1 has been like the search for the Holy Grail.

That is until Google Caffeine started to break onto the seen. As a marketer who believes in purity of message I am pleased by what I?perceive Caffeine to be. Caffeine depends more on your content than your meta-data, meaning that your site should reflect what you actually do. Right now some websites are written just for search engines, not for their market. Google is trying to reward people who write for their audience instead of trying to game the system.

To find out more about what Caffeine brings to the table and how it might affect the current standing of your website, check out Irbtrax’s post on Caffeine.

Recording of the September Dallas SEO Meetup

Thursday, September 17th, 2009

Wanted to do a quick blog post. Last week I was a panelist at the Dallas SEO/SEM Meetup along with Damian Skinner & Erick Osia. We discussed a number of topics from social media to viral video to Blackhat SEO. I posted a recording of this event on the Meetup’s Upload section here.

Feel free to go listen to it. I know some of the questions are hard to hear but the answers are great. (If anyone knows how to edit audio, feel free to fix it!) Some examples of questions answered:

  • How do I use social media to make money for my business?
  • What should I use for my business on Facebook: a profile or a fan page?
  • Does WordPress index its pages?
  • What does “Black-hat” mean?
  • Should I use forums as part of my social media outreach?

Also wanted to give a shout-out to all the Twitters there!


@erickosia – Erick Osia

@damianstweet – Damian Skinner

@Veribatim – Kat Rice

Our Awesome Guests

@blueprintrealty – Bill Nicholson

@mktgmaster724 – Scott Saldinger

@smartacusguys – Rudy Lopez

@gushin – Dennis Guten

@natefalconer – Nate Falconer

@Andiqa – Andrea Duncan

We had more guests, so if you attended and would like to share your twitter, please leave it in the comments below! Be sure to check out the Dallas SEO/SEM group. Its a fantastic group. And I’m not just saying that because I’m an organizer. Check them out, and consider attending once a month with us.

Image by pittaya