Truth: 4G is better
Its true, 4G is better. 4G stands for Fourth Generation, meaning its the fourth generation of technology used by wireless phones. The first generation started in Japan in 1979, and has since expanded to today with the adoption of 3G in 2002. While 3G gave us the ability to send multimedia and lightning text messages, 4G comes with the promise of even more multimedia capability.
4G would run on a
Truth: 4G is faster
4G will be significantly faster when it comes to data rates (how quickly data is transferred to and from your phone). 3G systems must offer a peak rate of at least 200 kilobits per second, kbit/s (NOTE: most 3G systems actually go much faster than this). 4G systems will have a peak rate of 100 Megabits per second, Mbit/s. A megabit is 1000 times faster than a kilobit.
Lets use this example: The average 4 minute MP3 song is 4MB. It takes about 3 minutes to download this song at 200 kbit/s, the required 3G speed. It takes only 30 seconds to download this song at 1 Mbit/s. But 4G, at its peak speed, should be 100 Mbit/s. So essentially, no time at all. You can see where 4G isn't just fourth generation, its over 4 times as fast, too. (You can find out more about download speeds with this
Lie: You (can) have 4G
Now, while all this speed and multimedia capacity sounds fantastic, there is the one lie in the mix. No one has 4G. That's right, all those commercials claiming the best 4G network, don't actually have 4G. What they have is more like 3.9G. In 2008, the
While "Pre-4G" systems, such as
So how do companies get away with using the term 4G? On December 6th, 2010,
a substantial level of improvement in performance and capabilities with respect to the initial third generation systems now deployed.
No doubt, 3G has drastically improved in the past few years, however it is not yet the 4G promised to us. While you wait for the golden 4G moment of availability, stay educated about the branding terms that mobile companies use. As you market yourself and your company, these changes can make your online efforts more effective as it becomes easier to browse online, download apps and even read emails with multimedia components.