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Growing Your Business the Leaflet Distribution Way

Leaflet Distribution: The Ultimate Way to Secure Sales

The Benefits of Leaflet Distribution When Trying To Increase Sales

Leaflet drop
Creative Commons License photo “Leaflet Drop” credit: The U.S. Army

Leaflet distribution offers a valuable service to businesses of all kinds and at any stage in their growth.  However, for businesses which are seeking to expand their sales and their customer base, leaflet distribution can help to secure sales in a variety of ways:

Brand Awareness

Your business is your brand and the surest way to increase sales is to increase awareness in your brand, your business. At a general level, leaflet distribution offers one of the more cost-effective methods of getting your brand ‘out there’.  However, add to this a carefully researched approach which directly links your brand and your businesses to your potential customers through a direct marketing leaflet distribution campaign, then brand awareness and additional sales may be much more successfully achieved, without the hit-and-miss potential of expensive mass media advertising.

Response = Revenue

According to the British Marketing Survey (2010), leaflet distribution advertising achieves significantly higher rates of response from customers than all advertising channels – including those expensive mass-media campaigns.  This added potential for conversion of customer interest into direct sales makes leaflet distribution one of the surest sales methods for businesses at any stage in their growth.

Design + Distribution: the personalised approach to sales

The key to successful sales is to ‘hook’ potential customers with information, deals, discounts, offers and easy means by which they can make contact and gain access to those great offers and services.  Leaflet advertising which is lively, engaging and has been designed with a customer-focused ‘hook’ in mind, coupled with carefully targeted distribution, increases the chances of sales through a more direct, personal approach to the identified customer demographic.

Solus: the sure way to stand out

When the ultimate goal of a leaflet distribution advertising campaign is sales, it’s worth remembering that the method of leaflet distribution can be just as important as the content of the leaflet itself.

The leaflet distribution industry offers its own “Rolls Royce” equivalent of delivery, the Solus distribution method.  With this method, the leaflet for your business is delivered completely alone: it’s the only material pushed through the door by the company and as such receives the spotlight on the doormat.  Unlike advertising methods which ‘group’ like companies (and therefore the competition) together, such as in directory advertising (on-line or brochure), Solus has the additional potential for achieving sales by allowing your business to clearly stand out from the competitors – the customer is not reminded of this element of ‘choice’ and is much more likely to respond to the option they are have in-hand: your business information.

Online Spam enhances door-drop sales

Whilst each generation’s use of digital medial continues to grow, many potential customers are automatically put off by uninvited sales media dropping into their mail boxes.  Many people automatically trash these items without even reading them, even if the mails have succeeded in getting past anti-spam security.  With those in-hand leaflets, the customer gets to see very quickly what is on offer; indeed, market research has indicated that customers are much more responsive to these more traditional, printed campaign materials, demonstrated through a greater rate of conversion to sales.

Mark Spencer is a Marketing Specialist, with over 15 years experience in the Marketing field and Direct Marketing Techniques.

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