Everyone has a passion that drives them in their day-to-day work lives. For business owners its usually some personal belief or action they want to make into reality. Of course the  little things, the constant paper-work, the unwanted phone calls, and the  persistent bills sometimes cloud over this reason. We get caught up in the insignificant things and forget our purpose. Then, one simple thing reminds us and it all comes flooding back. This weekend an AT&T commercial reminded me why I picked social media as part of my career path.

AT&T reminds us with one of those little feel-good moments, what it means to connect to another person without expecting anything in return. Most people feel a tug at their heart strings when they think of a lost pet. Yet, we feel powerless to help. But now the world is connected. We can exchange information in a heartbeat. Sometimes its an ad, sometimes its a news headline but occassionally its for no other reason than to help someone else.

I can’t always help people. I might not have the skills, or the means, but I might know people who do. That’s why I try to work with companies who do want to make a difference, be it big or small. And if I can facilitate their message to one extra person who needs it, then I’ve done my job. My passion is to help people help other people.

What passion drives you in your company? Do you need a little reminder to refocus like I did?

This entry was posted on Tuesday, October 6th, 2009 at 6:42 pm and is filed under Veribatim. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.