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Top 5 Ineffective Social Media Accounts

After reading a blog about how different political parties use social media (Bang the Drum), I realized that many companies have the same problems.

People are finally starting to jump on the social media bandwagon, they are setting up a presence on Twitter, Facebook and Plurk. So now they are in the right place, but the question is: will the presence they created be effective? I will admit, that my answer to what makes an effective presence in a social media website is just my opinion, first let me share with you:

Top 5 Ineffective Social Media Accounts:



1. The Sitter: This is a an account for the sake of an account. The user-name is claimed, that’s all. No updates, no interaction. This is the kind of account that exists solely to create a back-link or two.

2. The Narcissist: This profile was created as one giant commercial. Often, the user will link to an RSS Feed from their blog or constantly post links back to their home page. The other version of the narcissist constantly updates about the awesome places they go or the famous people they meet. In other words every single post and topic consists of: me, me, me, me, me.

3. The Collector: This person spends time friending everyone. They will spend all their time adding replying to friends that they never post anything of value.

4. The Life-less: Often you find these on microblogging sites. They post every twenty seconds. Often their posts include what they are doing, watching, eating or any other bodily function. The hardly ever post anything with substance.

5. The Spaz: These are accounts that will be super active for a day and then disappear, often to reappear again in another few days. Their user is super busy, or just forgetful. They can be great when available but often trying to strike up a long-term dialog with them is impossible.

The Effective Presence: I think the effective social media account revolves around balance. The user takes time to interact with their friends and followers. They post about themselves, their and topics relevant to their interests and to the interests of others. Remember social media is a platform, not a stage. Businesses have a great opportunity to reach out to their customers through social media, but the key lies in opening up and responding to needs not regurgitating “I’m awesome” links.

What do you think makes an effective social media presence? Do you agree or disagree with balance being the most important part of a profile?


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12 Responses to “Top 5 Ineffective Social Media Accounts”

  1. matt Says:

    hi kat,

    i agree, a good presence starts with diversity and balance. from there i would add two things. an emphasis on quality in every piece, and Video… i have this unshakable idea in my head right now that whoever has the most utube videos on a particular topic is instantly the global authority…

  2. PS2 Playstation 2 Says:

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  3. Lease Says:

    I agree with what others have wrote, your writing some great articles, keep it up!

  4. Backlink Builder Says:

    It really is amazing that some things never change

  5. Backlink Builder Says:

    I’m don’t comment often, but I do like your blog

  6. Kat Says:

    Thank you!

  7. JAMES CARLINI Says:

    TWITTER is the latest digital bling. Are there some valid apps for it? I guess but everyone is still questioning where does it really pay off?

    I think the first thing you have to do is distinguish which of these digital bling are tools and which are toys. Some are just time wasters.

  8. Kat Says:

    James,

    Thanks so much for your thoughts. There are some GREAT Twitter Apps out there, like http://tweetdeck.com/beta/

    However, I totally agree, Twitter is the “shiny” thing in online marketing right now. We discussed that at the SparkStart event put on by Microsoft last week on the Marketing Panel I sat on. But Twitter has some real staying power, I believe. But, like all mediums, it needs to fit your business and you need to do it for the right reasons. For customer retention, brand recognition and to stay on top of current event in your market, its a winner.

  9. AlexAxe Says:

    Hi, Super post, Need to mark it on Digg

  10. Eremeeff Says:

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    Interesting, I`ll quote it on my site later.

  11. Gonzalio Says:

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  12. Incorporating Social Media into the Sales Process | Says:

    […] Gathering evidence to reduce the amount of fear I have. (Like Veribatim’s post on what NOT to do) […]

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