Why Non-Tech Blogs Rock
Today I want to chat a little bit about why “non-techie” people should blog more. As my example I want to spotlight a new client of ours, Sharon Jones who owns Guardian Pet Sitters and has just started her own blog for pet lovers.
I chose this blog because it has nothing to do with programming, technology or the internet. Right now its hard to tell how many tech blogs are out there but the percentages are high. Personal blogs, news blogs and tech seem to take up the largest chunk of the 78,703,197 blogs identified by statistical websites (source from blogpulse).
In the past two months here are the percentage of posts that Blogpulse has tracked with the keyword “Internet” compared to the keyword “Pets”.
But let’s compare that to the number of people in America who own pets. The National Pet Owners Survey 2007-2008 cites 63% of U. S. Households own pets (source: APPMA). So the number of people who might be interested in tips on pet care far out weighs the number of blogs marketed towards them.
Many businesses have something unique to offer the blogging community. They offer a service or information about something that not many other people are blogging about. Even less cuddly businesses like lawyers, technicians, or CPAs have plenty of worthwhile information and very little competition. In fact I would subscribe to an interesting blog on any of the above topics because they meet a need in my life. Check out Sharon’s blog and consider what unique perspective your business could bring to the table.
July 25th, 2008 at 2:06 am
I am a CPA but still run a tech blog…Maybe its because those who are techies love to blog about technology and others blog less in general.
People should write about what they want, because the pleasure is in writing, whether people read it or not…I write about Physics too. but till date I wouldn’t have received many comments on the topic. People want to read familiar topics which they would be familiar with. Like family stories and stories of pets…
July 25th, 2008 at 7:54 am
I run a classical music bliki and I’m definitely getting some visitors, although the wiki-style editing puts them off somewhat from participating. I’m hoping that this will prove quite useful in the future once people get more accustomed to bliki vs. blogging. In the meantime, I’m having fun!
September 11th, 2008 at 6:50 pm
Well, at least I found someone writing about non-techy blogs although I’m looking for a non-tech aggrigator if there is such a thing/company. Earlier this year I turned my back on the high tech company that I was president of. I am currently developing a low-tech company – kitchen utensils – and believe that as non-tech blogs develop someone needs to aggrigate those blogs so that people like me can keep up with the leading edge of non-tech businesses just as I was able to do when I was the president of the high tech company. IS there such a thing?
December 20th, 2009 at 4:47 pm
I just wanted to say good job on the site! I was searching on Ask when I found your website. After checking out your blog I’ve come up with some great ideas for my weblog. I just thought I’d let you know