I know Twitter’s been having a hard time with capacity, but it is still a useful tool in my mind. Last time I discussed Twitter I gave a general overview. This time I want to look more in-depth at what Twitter can do for business owners.

Time Warp

First of all, know that Twitter is an investment. Just like real life networking, it takes a certain amount of patience and persistence. It takes relationship building. Strangely enough, many business owners write off services like Twitter because they “can’t reach their audience” or they “don’t have time”. And yet they are willing to sit through a two hour luncheon, talk about their business for 30 second and get one or two leads (maybe). Pause and consider this for a moment; if that is good networking, how can Twitter not be? Twitter will list your activities for the whole world to see 24 hours a day. Even if you update just once a day and make 5-6 replies… you’re still building your brand! If you still think this is time misspent, check out Problogger’s argument about how all forms of communication can be a waste of time when handled inappropriately.

Follow the Leader

Once you’ve made up your mind to get on Twitter you might not know where to start. Who do you follow? How do you get people to follow you? Rule #1: Never, ever try to follow 20,000 people and see who subscribes back. Just don’t. Its just another form of spam. You may be completely legit but most serious business owners will dismiss you. I suggest searching for people with similar interests. Check out some names in your industry who you admire. Find posts that interest you, and give them some feedback (Remember: the Golden Rule is Networking!). If you need some more help, check out some useful tools like Twellow. Or find people in your area with TwitterLocal. There are lots more!

Quality over Quantity

Some people post 40-50 times a day on Twitter. That’s fine if you want to and have the time. However, I suggest making quality posts about your business, your website, your blog – just a few times a day and giving lots of replies back. Follow one or two new people everyday. If you talk about what interests you, maybe ask some questions, you should start building worthwhile relationships. Not only will people respond to you on Twitter but you should start seeing increased traffic to your blog, articles and website.

The Niche Glitch

I’ve mentioned previously that social media is a lush garden of opportunity for tech-inclined individuals. This does not mean if you aren’t a techie you aren’t welcome. In fact, I love finding writers, stay-at-home moms and students: they give some of the most meaningful feedback. I was just commenting the other day how I wish more “everyday” businesses would create corporate Twitter accounts; I’d follow them in heartbeat. If Barnes & Noble put up book deals on Twitter, I’d check my feed every hour! But not just big business, small ones too. If the owner of Dunn Brother’s Coffee Shop in Addison had a Twitter account, I’d promote them constantly!

Twitterpated

You don’t need to be twitterpated (or smitten, for the Disney illiterate) to appreciate Twitter. It is a tool. You don’t have to write about how you got stuck in traffic or the 5 different salad dressings offered at lunch. But you can write about events you’re attending, sales, opportunities or just what makes you passionate about what you do. You’ll be pleasantly surprised that being real with people on the internet, might just close a sale.

Feel free to follow me: http://twitter.com/Veribatim

Tags: Business Suggestions, Marketing Your Business, Online Social Networking, Trends, Twitter

This entry was posted on Thursday, July 3rd, 2008 at 2:13 am and is filed under Business Suggestions, Trends, Veribatim. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.