Youtube: Buzz targeting
Youtube, the sensational and borderline illegal website for all your badly-made video needs. Youtube grew to fame with the youth of today with the same voracious speed as MySpace. Personally, I've been looking forward to seeing what change would happen after Google purchased them. I was expecting a lawsuit but instead, the brilliant guys at google are capitalizing on new trends yet again.
Viral. That's what they call a video or marketing material that stands small and then (for debatable reasons) takes off with sudden popularity. With new technology its called "" but with youtube its Viral Videos. Which I must admit, every time I hear "viral" I feel icky. Anyhow, Youtube created an algorithm to try and figure out what the next popular video is. Companies can then pay to be featured beside these videos with Google's new marketing strategy: Buzz Targeting.
My personal stance on paid advertisement is very clear if you've read anything else in my blog but this is just and worth talking about. I wonder if anyone else has thoughts about viral marketing and how to make it work for companies who might not b able to afford Youtube's pricing.