Blogs are old news compared to Twitter. Micro-blogging they call it. In other words, all your thoughts in less than 140 letters. This means updates are short and sweet but can happen multiple times in a day. Sure, there are plenty of people who use twitter to give you their 5-minute biological update but its also an amazing networking tools where you can comment and respond to the instant thoughts of another company, or get your customers to respond to you. Unlike blogs which often revolve around a theme, twitter can be a more personal way for your target audience to access you.

Business week surveyed twitter users through their own twitter account. Check out the article which revolves around these questions:

• Is Twitter a fad, a feature, or a growing giant?

• How are businesses using Twitter?

• What is Twitter worth?

• A fourth question, implicit in the whole exercise: Should we all be Twittering?

If you are considering using twitter, think very carefully. Are you ready to be frank about your company and its processes? Honesty can build your company name even globally but be prepared to step out and find your followers.

I will admit, that there are so many programs and paths on the internet to reach your customers. My whole business involves me sitting in front of a computer but not everyone has the time or ability to do this. Evaluate your options and your market and choose the options that will be the most effective for your company. Of course, I'm always available to discuss these options and help you with that decision. Always feel free to shoot me an email: kat@veribatim.com

Tags: Links, Social Networking Online

This entry was posted on Tuesday, May 20th, 2008 at 1:58 pm and is filed under Business Suggestions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.