It's about time I talked about blogs. If you are reading this, you are obviously aware of them, and have at least a vague idea of what one is and why you should consider having one. Type Blog into google and you will find hundreds of sites that offer them.
The heart of the matter, of course, is why should you get one for your business? The great thing about adding a blog to your website is that it is possibly THE BEST way to optimize your website. Blogs contain their own keywords, they are an application, they provide new links and they add verbal content. This means they cover all four major areas that SEO wants to hit. That alone should make them worth it!
Plus blogs are fun. This is a personal, creative way to access your customers. Provide insight, samples, discounts in your blogs. List where you will be at so people can meet you. Make yourself available through a blog so your clients feel like they know the "real" you. You don't need to be pretentious, write what comes naturally and people will enjoy it.
If you are interested in learning more about Blogs and ways it can help your business, I have started a new social networking website with Ning.com. This site will highlight blogs and link to ones that are helpful as well as link you to other people interested in using the internet more effectively. Check it out: